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Record Citations
APA Citation
Scott, D. M. (2015). The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (5th ed.). Hoboken, NJ.: Wiley.
MLA CitationScott, David Meerman. The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 5th ed. Hoboken, NJ.: Wiley, 2015.
Warning: These citations may not always be 100% accurate.