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Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes

Main Author: Hughes, Arthur M.
Format: MONOGRAPHS
Language: English
Published: New York : McGraw-Hill, 2006
Edition: 3rd ed.
Subjects: Database marketing -- > Planning.
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LEADER 00870nam a2200193 a 4500
001 0066807
003 Th-MUT
008 181106s9999 xx 000 0 eng d
020 |a 9780071457507  |c 1950 
040 |a DLC  |c MUT 
050 0 0 |a HF5415.126  |b H93S87 
100 1 |a Hughes, Arthur M. 
245 1 0 |a Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program  |b /  |c Arthur M. Hughes 
250 |a 3rd ed. 
260 |a New York :  |b McGraw-Hill,  |c 2006 
300 |a 437 p. :  |b illus. ;  |c 23 cm. 
500 |a Includes index. 
650 0 |a Database marketing --  |x Planning. 
991 |a MONOGRAPHS  |b 7  |c 2018-11-07 00:46:54  |d 2022-12-16 13:42:38  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r nyu  |s eng  |t 2006   |u 3rd ed.  |v Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / 

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