Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes
| Main Author: | Hughes, Arthur M. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2006 |
| Edition: | 3rd ed. |
| Subjects: |
Database marketing --
> Planning.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
437 p. : illus. ; 23 cm. |
| ISBN: |
9780071457507 |