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Record Citations
APA Citation
Hughes, A. M. (2006). Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program (3rd ed.). New York: McGraw-Hill.
MLA CitationHughes, Arthur M. Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program. 3rd ed. New York: McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.