Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Hartley, Steven W., Rudelius, William |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill/Irwin, 2011 |
| Edition: | 10th ed. |
| Subjects: |
Marketing.
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| Tags: |
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| Physical Description: |
liii, 746 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and indexes. |
| ISBN: |
9780073529936 |