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Record Citations
APA Citation
Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). Marketing (10th ed.). New York: McGraw-Hill/Irwin.
MLA CitationKerin, Roger A., Steven W Hartley, and William Rudelius. Marketing. 10th ed. New York: McGraw-Hill/Irwin, 2011.
Warning: These citations may not always be 100% accurate.