Qualitative consumer & marketing research / Russell Belk, Eileen Fischer, Robert V. Kozinets
| Main Author: | Belk, Russell |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : SAGE Pub., 2013 |
| Subjects: |
Consumers --
> Research.
Marketing research. Qualitative research. |
| Tags: |
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| Physical Description: |
234 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780857027672 |