Social media marketing : the next generation of business engagement / Dave Evans, Jake McKee
| Main Author: | Evans, Dave |
|---|---|
| Other Authors: | McKee, Jake |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Indianapolis, Ind. : Wiley, 2010 |
| Series: |
Serious skills
|
| Subjects: |
Customer relations.
Internet marketing. Social media -- > Marketing. Social media. |
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| Physical Description: |
xix, 388 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0470634035 |