Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Hair, Joseph F., Lamb, Charles W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Mason, OH. : Thomson/South-Western, 2006 |
| Edition: | 8th ed. |
| Subjects: |
Marketing.
Marketing -- > Management. |
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| 003 | Th-MUT | ||
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| 020 | |a 0324323808 |c 655 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b M33I58 2006 | |
| 100 | 1 | |a McDaniel, Carl | |
| 245 | 1 | 0 | |a Introduction to marketing |b / |c Carl McDaniel, Charles W. Lamb, Joseph F. Hair |
| 250 | |a 8th ed. | ||
| 260 | |a Mason, OH. : |b Thomson/South-Western, |c 2006 | ||
| 300 | |a xxv, 736 p. : |b illus. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 700 | 1 | |a Hair, Joseph F. | |
| 700 | 1 | |a Lamb, Charles W. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 05:36:10 |d 2022-09-07 12:26:35 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ohu |s eng |t 2006 |u 8th ed. |v Introduction to marketing / | ||