Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Hair, Joseph F., Lamb, Charles W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Mason, OH. : Thomson/South-Western, 2006 |
| Edition: | 8th ed. |
| Subjects: |
Marketing.
Marketing -- > Management. |
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| Physical Description: |
xxv, 736 p. : illus. ; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0324323808 |