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Record Citations
APA Citation
McDaniel, C., Hair, J. F., & Lamb, C. W. (2006). Introduction to marketing (8th ed.). Mason, OH.: Thomson/South-Western.
MLA CitationMcDaniel, Carl, Joseph F Hair, and Charles W Lamb. Introduction to Marketing. 8th ed. Mason, OH.: Thomson/South-Western, 2006.
Warning: These citations may not always be 100% accurate.