Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry
Main Author: | Linoff, Gordon S. |
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Other Authors: | Berry, Michael J. A. |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Indianapolis, Ind. : Wiley, 2011 |
Edition: | 3rd ed. |
Subjects: |
Business.
Data mining. Marketing -- > Data processing. Business -- > Data processing. Education -- > Research -- > Statistical methods. Educational statistics -- > Data processing. |
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