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Business marketing : connecting strategy relationships, and learning / F. Robert Dwyer, John F.Tanner

Main Author: Dwyer, F. Robert
Other Authors: Tanner, John F.
Format: MONOGRAPHS
Language: English
Published: New York : McGraw-Hill, 2006
Edition: 3rd ed.
Subjects: Marketing.
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001 0056041
003 Th-MUT
008 181106s2006 xx 000 0 eng d
020 |a 9780072865783 
040 |a DLC  |c MUT 
050 4 |a HF5415  |b D99B88 2006 
100 1 |a Dwyer, F. Robert 
245 1 0 |a Business marketing : connecting strategy relationships, and learning  |b /  |c F. Robert Dwyer, John F.Tanner 
250 |a 3rd ed. 
260 |a New York :  |b McGraw-Hill,  |c 2006 
300 |a xxix, 683 p. :  |b illus. ;  |c 26 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing. 
700 1 |a Tanner, John F. 
991 |a MONOGRAPHS  |b 7  |c 2018-11-07 00:46:09  |d 2022-09-07 11:36:32  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r nyu  |s eng  |t 2006   |u 3rd ed.  |v Business marketing : connecting strategy relationships, and learning / 

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