Business marketing : connecting strategy relationships, and learning / F. Robert Dwyer, John F.Tanner
| Main Author: | Dwyer, F. Robert |
|---|---|
| Other Authors: | Tanner, John F. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2006 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing.
|
| Tags: |
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| Physical Description: |
xxix, 683 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780072865783 |