Business marketing : connecting strategy relationships, and learning / F. Robert Dwyer, John F.Tanner
Main Author: | Dwyer, F. Robert |
---|---|
Other Authors: | Tanner, John F. |
Format: | MONOGRAPHS |
Language: | English |
Published: |
New York : McGraw-Hill, 2006 |
Edition: | 3rd ed. |
Subjects: |
Marketing.
|
Tags: |
Add
No Tags, Be the first to tag this record!
|
Physical Description: |
xxix, 683 p. : illus. ; 26 cm. |
---|---|
Bibliography: |
Includes bibliographical references and index. |
ISBN: |
9780072865783 |