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Business marketing : connecting strategy relationships, and learning / F. Robert Dwyer, John F.Tanner

Main Author: Dwyer, F. Robert
Other Authors: Tanner, John F.
Format: MONOGRAPHS
Language: English
Published: New York : McGraw-Hill, 2006
Edition: 3rd ed.
Subjects: Marketing.
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Physical Description: xxix, 683 p. : illus. ; 26 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9780072865783

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