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Record Citations
APA Citation
Dwyer, F. R., & Tanner, J. F. (2006). Business marketing : connecting strategy relationships, and learning (3rd ed.). New York: McGraw-Hill.
MLA CitationDwyer, F. Robert, and John F Tanner. Business Marketing : Connecting Strategy Relationships, and Learning. 3rd ed. New York: McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.