Marketing research : an applied orientation / Naresh K. Malhotra
| Main Author: | Malhotra, Naresh K. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : pearson/Prentice Hall, 2007 |
| Edition: | 5th ed. |
| Subjects: |
Marketing research --
> Methodology.
Marketing research. Consumers -- > Research. |
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| 020 | |a 0132279177 |c 708 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.2 |b M34M37 2007 | |
| 100 | 1 | |a Malhotra, Naresh K. | |
| 245 | 1 | 0 | |a Marketing research : an applied orientation |b / |c Naresh K. Malhotra |
| 250 | |a 5th ed. | ||
| 260 | |a Upper Saddle River, NJ. : |b pearson/Prentice Hall, |c 2007 | ||
| 300 | |a xxvi, 783 p. : |b illus. ; |c 27 cm. + CD-ROM | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research -- |x Methodology. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Consumers -- |x Research. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-07 02:20:16 |d 2022-09-07 10:51:59 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2007 |u 5th ed. |v Marketing research : an applied orientation / | ||