Marketing research : an applied orientation / Naresh K. Malhotra
| Main Author: | Malhotra, Naresh K. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : pearson/Prentice Hall, 2007 |
| Edition: | 5th ed. |
| Subjects: |
Marketing research --
> Methodology.
Marketing research. Consumers -- > Research. |
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| Physical Description: |
xxvi, 783 p. : illus. ; 27 cm. + CD-ROM |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0132279177 |