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APA Citation
Malhotra, N. K. (2007). Marketing research : an applied orientation (5th ed.). Upper Saddle River, NJ.: pearson/Prentice Hall.
MLA CitationMalhotra, Naresh K. Marketing Research : An Applied Orientation. 5th ed. Upper Saddle River, NJ.: pearson/Prentice Hall, 2007.
Warning: These citations may not always be 100% accurate.