Convergence marketing : combining brand and direct for unprece dentel profits / Richard G. Rosen, Jane Rosen
| Main Author: | Rosen, Richard G. |
|---|---|
| Other Authors: | Rosen, Jane |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Hoboken, NJ. : John Wiley & Sons, 2009 |
| Subjects: |
Branding (Marketing)
Direct marketing. Marketing. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.1255 |b R68C65 | |
| 100 | 1 | |a Rosen, Richard G. | |
| 245 | 1 | 0 | |a Convergence marketing : combining brand and direct for unprece dentel profits |b / |c Richard G. Rosen, Jane Rosen |
| 260 | |a Hoboken, NJ. : |b John Wiley & Sons, |c 2009 | ||
| 300 | |a xv, 187 p. : |b illus. ; |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Direct marketing. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Rosen, Jane | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-06 22:17:35 |d 2022-09-06 16:14:20 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2009 |v Convergence marketing : combining brand and direct for unprece dentel profits / | ||