Convergence marketing : combining brand and direct for unprece dentel profits / Richard G. Rosen, Jane Rosen
| Main Author: | Rosen, Richard G. |
|---|---|
| Other Authors: | Rosen, Jane |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Hoboken, NJ. : John Wiley & Sons, 2009 |
| Subjects: |
Branding (Marketing)
Direct marketing. Marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xv, 187 p. : illus. ; 23 cm. |
| ISBN: |
0470164938 |