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Record Citations
APA Citation
Rosen, R. G., & Rosen, J. (2009). Convergence marketing : combining brand and direct for unprece dentel profits. Hoboken, NJ.: John Wiley & Sons.
MLA CitationRosen, Richard G., and Jane Rosen. Convergence Marketing : Combining Brand and Direct for Unprece Dentel Profits. Hoboken, NJ.: John Wiley & Sons, 2009.
Warning: These citations may not always be 100% accurate.