Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Donnelly, James H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2009 |
| Edition: | 9th ed. |
| Subjects: |
Marketing --
> Management.
Marketing -- > Management -- > Case studies. |
| Tags: |
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| Physical Description: |
xvii, 782 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780071280761 |