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Record Citations
APA Citation
Peter, J. P., & Donnelly, J. H. (2009). Marketing management : knowledge and skills (9th ed.). Boston: McGraw-Hill/Irwin.
MLA CitationPeter, J. Paul, and James H Donnelly. Marketing Management : Knowledge and Skills. 9th ed. Boston: McGraw-Hill/Irwin, 2009.
Warning: These citations may not always be 100% accurate.