A comprehensive framework for the adoption of techno-relationship innovations : empirical evidence from eCRM in manufacturing SMEs / Kittipong Sophonthummapharn
| Main Author: | Kittipong Sophonthummapharn |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Umea : Umea Univ., 2008 |
| Subjects: |
Internet marketing.
Business -- > Data processing -- > Management. Electronic data processing -- > Management. Information technology -- > Management. Manufacturing industries. Technological innovations. Customer relations -- > Management. Information technology -- > Technological innovations. |
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| Physical Description: |
273 p. : 24 cm. |
|---|---|
| ISBN: |
9172646230 |