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The marketing plan handbook / Marian Burk Wood

Main Author: Wood, Marian Burk
Format: MONOGRAPHS
Language: English
Published: Upper Saddle River, NJ. : Pearson/Prentice Hall, 2008
Edition: 3rd ed.
Subjects: Marketing -- > Management.
Marketing -- > Planning.
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Physical Description: 190 p. : 25 cm. + CD-ROM
Bibliography: Includes bibliographical references and index.
ISBN: 0132237555

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