The marketing plan handbook / Marian Burk Wood
| Main Author: | Wood, Marian Burk |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Pearson/Prentice Hall, 2008 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing --
> Management.
Marketing -- > Planning. |
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| Physical Description: |
190 p. : 25 cm. + CD-ROM |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0132237555 |