Statistics for marketing and consumer research / Mario Mazocchi
| Main Author: | Mazzacchi, Mario |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Los Angeles, CA. : SAGE Pub., 2008 |
| Subjects: |
Consumers --
> Research --
> Statistical methods.
Marketing research -- > Statistical methods. Mathematical statistics. |
| Tags: |
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| Physical Description: |
xviii, 412 p. : illus. ; 24 cm. |
|---|---|
| ISBN: |
1412911221 |