Marketing research / Donald R. Cooper, Pamela S. Schindler
| Main Author: | Cooper, Donald R. |
|---|---|
| Other Authors: | Schindler, Pamela S. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 2006 |
| Subjects: |
Marketing research.
|
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xix, 790 p. : illus. ; 27 cm. + CD-ROM |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0071115704 |