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Data mining techniques in CRM : inside customer segmentation / Konstantinos Tsiptsis, Antonios Chorianopoulos

Main Author: Tsiptisis, Konstantinos
Other Authors: Chorianopoulos, Antonios
Format: MONOGRAPHS
Language: English
Published: Chichester, West Sussex : John Wiley & Sons, 2009
Subjects: Customer relations -- > Management -- > Data processing.
Customer relations -- > Management.
Data mining.
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040 |a DLC  |c MUT 
050 0 0 |a HF5415.5  |b T85D38 
100 1 |a Tsiptisis, Konstantinos 
245 1 0 |a Data mining techniques in CRM : inside customer segmentation  |b /  |c Konstantinos Tsiptsis, Antonios Chorianopoulos 
260 |a Chichester, West Sussex :  |b John Wiley & Sons,  |c 2009 
300 |a xi, 357 p. :  |b illus. ;  |c 25 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Customer relations --  |x Management --  |x Data processing. 
650 0 |a Customer relations --  |x Management. 
650 0 |a Data mining. 
700 1 |a Chorianopoulos, Antonios 
991 |a MONOGRAPHS  |b 5  |c 2018-11-06 22:17:12  |d 2022-12-17 10:18:29  |e mut  |f n  |g 2018-11-06  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r enk  |s eng  |t 2009   |v Data mining techniques in CRM : inside customer segmentation / 

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