Data mining techniques in CRM : inside customer segmentation / Konstantinos Tsiptsis, Antonios Chorianopoulos
| Main Author: | Tsiptisis, Konstantinos |
|---|---|
| Other Authors: | Chorianopoulos, Antonios |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chichester, West Sussex : John Wiley & Sons, 2009 |
| Subjects: |
Customer relations --
> Management --
> Data processing.
Customer relations -- > Management. Data mining. |
| Tags: |
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| Physical Description: |
xi, 357 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780470743973 |