Marketing management / Philip Kotler, Kevin Lane Keller
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Pearson Prentice Hall, 2006 |
| Edition: | 12th ed. |
| Subjects: |
Marketing --
> Management.
|
| Tags: |
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| Physical Description: |
xxxix, 672 p. : illus. ; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
013196853X |