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Record Citations
APA Citation
Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Upper Saddle River, NJ.: Pearson Prentice Hall.
MLA CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. Upper Saddle River, NJ.: Pearson Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.