Record Citations

APA Citation

Cooper, R. G. (2001). Winning at new products : accelerating the process from idea to (3rd ed.). Cambridge, MA.: Perseus Pub..

MLA Citation

Cooper, Robert G. Winning At New Products : Accelerating the Process From Idea to. 3rd ed. Cambridge, MA.: Perseus Pub., 2001.

Warning: These citations may not always be 100% accurate.