The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy
| Main Author: | Prahalad, C. K. |
|---|---|
| Other Authors: | Ramaswamy, Venkat |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Harvard business School Pr., 2004 |
| Subjects: |
Competition.
Customer planning. Customer relations. Economic value added. Success in business. |
| Tags: |
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| Physical Description: |
xiii, 256 p. : illus. ; 24 cm. |
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| ISBN: |
1578519535 |