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Record Citations
APA Citation
Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition : co-creating unique value with customers. Boston, MA.: Harvard business School Pr..
MLA CitationPrahalad, C. K., and Venkat Ramaswamy. The Future of Competition : Co-creating Unique Value With Customers. Boston, MA.: Harvard business School Pr., 2004.
Warning: These citations may not always be 100% accurate.