Marketing mistakes and successes / Robert F. Hartley
| Main Author: | Hartley, Robert F. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Hoboken, NJ. : John Wiley & Sons, 2004 |
| Edition: | 9th ed. |
| Subjects: |
Marketing.
|
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| Physical Description: |
viii, 360 p. : tables ; 23 cm. |
|---|---|
| ISBN: |
0471446386 |