Marketing research : online research applications / Alvin C. Burns
| Main Author: | Burns, Alvin C. |
|---|---|
| Other Authors: | Bush, Ronald F. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2003 |
| Edition: | 4th ed. |
| Subjects: |
Marketing research.
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| Tags: |
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| Physical Description: |
xxxi, 642 p. : illus. ; 27 cm. + CD-ROM. |
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| ISBN: |
0131202642 |