Record Citations

APA Citation

Burns, A. C., & Bush, R. F. (2003). Marketing research : online research applications (4th ed.). Upper Saddle River, NJ.: Prentice Hall.

MLA Citation

Burns, Alvin C., and Ronald F Bush. Marketing Research : Online Research Applications. 4th ed. Upper Saddle River, NJ.: Prentice Hall, 2003.

Warning: These citations may not always be 100% accurate.