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Record Citations

APA Citation

Schiffman, L., Bednall, D., & Cowley, E. (2001). Consumer behavior (2nd ed.). New York: Prentice Hall.

MLA Citation

Schiffman, Leon, David Bednall, and Elizabeth Cowley. Consumer Behavior. 2nd ed. New York: Prentice Hall, 2001.

Warning: These citations may not always be 100% accurate.