A framework for marketing management / Philip Kotler
| Main Author: | Kotler, Philip |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2001 |
| Subjects: |
Marketing.
Marketing -- > Management. Marketing -- > Management -- > Computer simulation. |
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| 020 | |a 0130185256 |c 3752 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b K67F73 | |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 2 | |a A framework for marketing management |b / |c Philip Kotler |
| 260 | |a Upper Saddle River, NJ. : |b Prentice Hall, |c 2001 | ||
| 300 | |a 352 p. : |b illus. ; |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing -- |x Management -- |x Computer simulation. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 02:55:29 |d 2022-12-16 14:36:56 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2001 |v A framework for marketing management / | ||