A framework for marketing management / Philip Kotler
| Main Author: | Kotler, Philip |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2001 |
| Subjects: |
Marketing.
Marketing -- > Management. Marketing -- > Management -- > Computer simulation. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
352 p. : illus. ; 24 cm. |
| ISBN: |
0130185256 |