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Record Citations
APA Citation
Brown, S. A., & Gulycz, M. (2002). Performance driven CRM : how to make your customer relationship management vision a reality. Etobicoke, ON.: Wiley.
MLA CitationBrown, Stanley A., and Moosha Gulycz. Performance Driven CRM : How to Make Your Customer Relationship Management Vision a Reality. Etobicoke, ON.: Wiley, 2002.
Warning: These citations may not always be 100% accurate.