Upside-down marketing : turning your ex-customers into your best customers / George R. Walther
| Main Author: | Walther, George R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1994 |
| Subjects: |
Customer services --
> Management.
Marketing -- > Management. Sales management. |
| Tags: |
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| 020 | |a 0070680477 |c 599 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.13 |b W34U68 |
| 100 | 1 | |a Walther, George R. | |
| 245 | 1 | 0 | |a Upside-down marketing : turning your ex-customers into your best customers |b / |c George R. Walther |
| 260 | |a New York : |b McGraw-Hill, |c 1994 | ||
| 300 | |a 209 p. : |b illus. ; |c 24 cm. | ||
| 650 | 0 | |a Customer services -- |x Management. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Sales management. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 00:21:00 |d 2022-12-16 14:54:39 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1994 |v Upside-down marketing : turning your ex-customers into your best customers / | ||