Upside-down marketing : turning your ex-customers into your best customers / George R. Walther
| Main Author: | Walther, George R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1994 |
| Subjects: |
Customer services --
> Management.
Marketing -- > Management. Sales management. |
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| Physical Description: |
209 p. : illus. ; 24 cm. |
|---|---|
| ISBN: |
0070680477 |