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Record Citations
APA Citation
Walther, G. R. (1994). Upside-down marketing : turning your ex-customers into your best customers. New York: McGraw-Hill.
MLA CitationWalther, George R. Upside-down Marketing : Turning Your Ex-customers Into Your Best Customers. New York: McGraw-Hill, 1994.
Warning: These citations may not always be 100% accurate.