« Back to Record
Record Citations
APA Citation
Keegan, W. J. (1999). Global marketing management (6th ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationKeegan, Warren J. Global Marketing Management. 6th ed. Upper Saddle River, NJ.: Prentice Hall, 1999.
Warning: These citations may not always be 100% accurate.