Basic marketing research : applications to contemporany issues / Naresh K. Malhotra
| Main Author: | Malhotra, Naresh K. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Subjects: |
Marketing research.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
684 p. : 26 cm. + CD-ROM. |
| ISBN: |
0133768562 |