Record Citations

APA Citation

Malhotra, N. K. (2002). Basic marketing research : applications to contemporany issues. Upper Saddle River, NJ.: Prentice Hall.

MLA Citation

Malhotra, Naresh K. Basic Marketing Research : Applications to Contemporany Issues. Upper Saddle River, NJ.: Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.