Marketing channels / Anne T. Coughlan...[et al.]
| Main Author: | Coughlan, Anne T. |
|---|---|
| Other Authors: | Anderson, Erin, El-Ansary, Adel I., Stern, Louis W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2001 |
| Edition: | 6th ed. |
| Subjects: |
Marketing channels.
|
| Tags: |
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| Item Description: |
Rev. ed. of : Marketing channels, 5th ed. c1996 |
|---|---|
| Physical Description: |
590 p. : illus. ; 24 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0130127728 |