Global marketing management / Masaaki Kotabe, Kristiaan Helsen
| Main Author: | Kotabe, Masaaki |
|---|---|
| Other Authors: | Helsen, Kristiaan |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 2001 |
| Edition: | 2nd ed. |
| Subjects: |
Export marketing --
> Management.
International business enterprises -- > Management. |
| Tags: |
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| 001 | 0031128 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0471372897 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b K67G46 2001 | |
| 100 | 1 | |a Kotabe, Masaaki | |
| 245 | 1 | 0 | |a Global marketing management |b / |c Masaaki Kotabe, Kristiaan Helsen |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b John Wiley, |c 2001 | ||
| 300 | |a 739 p. : |b illus. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Export marketing -- |x Management. | |
| 650 | 0 | |a International business enterprises -- |x Management. | |
| 700 | 1 | |a Helsen, Kristiaan | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-06 21:54:07 |d 2022-09-07 09:44:38 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 2001 |u 2nd ed. |v Global marketing management / | ||