Global marketing management / Masaaki Kotabe, Kristiaan Helsen
| Main Author: | Kotabe, Masaaki |
|---|---|
| Other Authors: | Helsen, Kristiaan |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 2001 |
| Edition: | 2nd ed. |
| Subjects: |
Export marketing --
> Management.
International business enterprises -- > Management. |
| Tags: |
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| Physical Description: |
739 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0471372897 |